The Product Playbook (part 3) - The Product lab Workshop

Forget presentations and passive Q&A. TheProduct Lab Workshop is the high-stakes, hands-on finale of The Product Playbook where you'll partner with other product experts to solve areal-world customer challenge, in real-time.

The Ultimate Tactical Experience Workshop!

• Date: Wednesday, December 3rd
• Time: 5:00 PM – 8:00 PM (MST)
• Location: Platform Calgary (East Annex Room)
• Ticket Price: $30 / $15 (members)

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This is a focused, 2.5-hour workshop designed to give you the ultimate tactical practice in product execution. We skip the theory and jump straight into solving a live, messy problem.

What You Will Do (From Problem to Pitch):

You'll work in small groups to tackle a current, real-world customer challenge, specifically focused on Activation and Onboarding that a local entrepreneur is currently struggling with.

1. Discovery: Hear the challenge directly from the customer/entrepreneur.
2. Hypothesis & Strategy: Get the metrics, distill key insights, and shape a solution hypothesis.
3. Low-Fi POC: Create a rapid, customer-centric strategy within your group.
4. Live Feedback: Pitch your solution to our panel of experts for immediate, tactical critique.

The Expert Facilitation Team:You won't be working alone. Our high-calibre team is ready to guide you:

• Lead Facilitator - Setting the strategy and framework
  ‍Margaret Glover - (CEO, Product Better)
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• Technical Facilitator - Giving feasibility feedback and ensuring your solution is buildable
  Kat Connolly - (Engineering Lead, Metalab)
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• ‍The Customer - The presenting company
  Mark Kovats - (Product Manager, Goodness Giveaway)
  

• Hosted By - Event Organizer
  Adeyinka Fakunmoju (Event Director, Product Calgary)

Yes, you should attend, if....

You're looking for a challenging event that will test your skills and give you hands-on experience executing and pitching solutions to stakeholders. Under real-world constraints!

Tickets will move fast for this unique workshop format. So don't wait!

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