Apr 03, 2024 // 5:30 - 7:30pm

Panel: De-risking Ideas: How to do Product Discovery Right

Product Discovery is vital for iterative growth. Learn from our panel of experts in how it can drive valuable change in your product development.

De-Risking Ideas: How to do Product Discovery Right

Product Calgary is excited to bring forth a panel of specialists who will talk about De-risking Ideas: How to do Product Discovery Right on existing products. The event takes place Wednesday, April 3rd, 2024 at Platform Calgary.

Doors open at 5:30pm for networking & the panel is at 6pm. This is a member-only event. Please purchase a membership here prior to the event.

Please look for Product Calgary representatives upon arrival to check-in and be directed to the appropriate classroom.

A panel featuring product leaders from ZayZoon and ATB Financial.

This panel is sponsored by Symend and Alberta Innovates. In partnership with Platform Calgary.

Event Description:

Discussion on Product Discovery will focus on how we go about sizing potential opportunities and then validating those opportunities prior to actual build.

For this, we are focusing the conversation around existing products not 0-1s.

Join us in this animated and lively discussion from seasoned product leaders and come ready with questions. Get advice for products you are developing!

Target Audience:

Product Managers seeking to expand their product lines and iterate on existing functionality.

Photography Disclaimer:

Product Calgary takes photos of the event for marketing purposes. If you are not comfortable with your photo being taken, please speak to an organizer before the event to let us know.

Presenting Panel

Shubh Sidhu, SVP of Growth, ZayZoon

Shubh has spent 20 years at technology companies in Calgary in project and account management, product management and marketing, sales engineering, sales, marketing and growth. Which means he's done all the Go To Market (GTM) jobs. He's leveraged the learnings from all those jobs to put together a growth system. His perspective is that companies don't grow on the back of any one GTM motion, they grow because sales, marketing and product are deeply connected, and that rapid growth is a result of a focus on high value outcomes. This approach has led to his last two companies being featured on several "fastest growing" lists including most recently the 2023 Deloitte Fast 50.

Spencer Goldade, Director of Product Experience, ZayZoon

Spencer Goldade, a leader known for his focus on operational efficiency, team maturity, and customer empathy. Navigating life with autism has helped give him a unique perspective and approach to product and other business problems. Outside his professional life, Spencer is happily married with two cat children, Prince and Madonna, is an avid tabletop game developer and writer, and has a personal commitment to vegetarianism and animal welfare.

Francisco Paniagua, A.I. Product Manager, ATB Financial (Moderator)

Francisco Paniagua is a seasoned IT leader and entrepreneur with over twenty years of experience, specializing in product management, digital transformation, and SaaS development across diverse sectors including energy, retail, finance, and more. Recently joining ATB Financial as an A.I. Product Manager, he has co-developed strategies enhancing user engagement and customer satisfaction, focusing on integrating advanced AI to improve self-service accuracy and reduce chat-to-human interactions. At TC Energy, he pioneered a Citizen Development Program, through a Self-Service Platform and a Hub-Spoke model for efficient IT operations. Recognized for his innovative contributions, Francisco was a keynote speaker at Microsoft's Power Platform Conference, showcasing his expertise in driving adoption through gamification. His leadership, problem-solving skills, and commitment to excellence have made him a respected figure in the IT and energy communities.

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