Panel discussion: How to build customer-first products

Hootsuite, Neo Financial and OneVest have built world-class products right here in Western Canada. Come hang out with Elizabeth Corbett (Product Lead, Neo Financial), Ekta Sinha (Senior Product Manager, Hootsuite) and Joshua Kramer (Director of Product, OneVest) for a discussion on how they build customer-first products. They'll examine how to create for B2B vs. B2C customers, how to discover customer behaviour and understand the differences between customers.

About the Speakers:

Elizabeth Corbett
Elizabeth Corbett is an experienced Product professional with a history of working in both business and consumer-facing applications. She is currently a Product Lead at Neo Financial and is responsible for Neo’s Rewards and Invest experiences. Before joining Neo and moving to Calgary, Elizabeth worked in B2B SaaS, developing appraisal management technology for financial institutions across North America.

Ekta Sinha
Ekta Sinha is a people focused product leader with experience in building 0 to 1 products. Ekta has a diverse experience of working on B2B SaaS products with cross functional teams. She is currently a Senior Product Manager at Hootsuite, a social media management company. Ekta also is an Instructor at Brainstation where she teaches the concepts of Product Management to aspiring PMs and PMs who wish to fine tune their skills further.

Joshua Kramer
Josh is a product leader and strategist skilled at building ventures from their inception. He has worked at some of Canada’s leading and largest companies, as well as Silicon Valley and local startups. Josh was instrumental in bringing Design Thinking to Accenture Canada, generating innovative solutions for complex problems. He is an agile coach, and holds certifications in data analytics, scrum, and system architecture. Currently, he is leading the product & design teams at OneVest, a wealth management fintech.
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