Ethics of AI: Building Responsible Products

AI has made it easier than ever to ship products, but it’s also made it easier than ever to ship products with:

• Data safety and governance issues
• privacy risks
• misleading outputs
• products that quietly cause harm

So the real question is:

👉 Who is responsible for what your AI generates?

Join Product Calgary and Calgary UX for a joint event focused on how teams can build AI-powered products responsibly - without slowing down innovation.

This session brings together Product Managers, Designers, and Builders to explore:

• Frameworks, principles and severity tiers
• Implementing guardrails & quality controls
• Incorporating a human-in-the-loop
• Prompting with a policy
• Data safety & governance
• Liability and repercussions
• Failure modes with AI

Meet Our Speakers

🎤  Shy Rahnama

Product & Growth

The Two-Sided Guardrail: Building AI Products That Don’t Embarrass You

Most AI failures come from:

• bad inputs (no context, hallucinations)
• bad outputs (unreviewed AI reaching users)

Shy will walk through how to build guardrails on both sides — and why solving only one doesn’t work.

🎤 Tucker Harley Brown

Experience, Methodology, and Taste: What Actually Makes AI Powerful

AI has raised the floor.

But the ceiling hasn’t moved.

Tucker will show how experience, methodology, and taste still define outcomes — even in AI-assisted workflows.

🎤 Spencer Goldade

What If Your AI Refused to Ship Harm?

What if your AI tools prevented:

• inaccessible UI
• privacy violations
• fabricated content

Spencer will demonstrate a real system that forces AI to slow down, validate, and ship responsibly.

🧠 What You’ll Learn

• How AI products actually fail in the real world
• Where responsibility sits across product, UX, and engineering
• How to design guardrails without blocking speed
• How to prevent harm before it reaches users
• What PMs and designers must own in AI-driven products

👥 Who This Is For

• Product Managers (all levels)
• UX Designers & Researchers
• Founders building AI products
• Teams working with AI tools

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